Global Leadership

Roy Kirsopp is appointed Group CEO in July 2022.

Roy joined EDMI in 2018 as the General Manager (New Energy) of EDMI Europe. In 2020, he was promoted to Group Sales Director responsible for global alignment of products and solutions, strategic market and brand positioning, marketing and sales pipeline management. In his role as Group Sales Director, he made a number of improvements to the operational transformation that led to building the most effective organisation to support the company’s strategy.

Prior to joining EDMI, Roy has over 30 years of experience in sales, marketing and product management spanning multiple industries such as energy, telecoms, media and technology.

Roy holds a Bachelor of Science (Hons) Electronics degree from the University of Manchester Institute of Science and Technology.

Hiroshi Takashi is Group Executive Director, Chief Administrator of Transformation and Chief Risk Officer for EDMI Limited. Hiroshi is responsible for EDMI’s Business Transformation and champions the Group’s commitment to business and operational excellence across the organization. He also leads the Risk and Compliance team in supporting the business in legal and regulatory matters, governance, and response efforts, to ensure the right balance between customer, regulatory and business needs are achieved in line with our OneEDMI values. In addition, he also holds a concurrent appointment as General Manager of Global Strategy Division in Osaki Electric Co., Ltd.

A veteran in the financial services industry with over 25 years of experience, he commenced his financial career as a corporate banker where he worked across several geographies spanning New York, Amsterdam and Moscow for 14 years. Hiroshi also has extensive experience in managing Public Affairs having spent 5 years at Canon Inc

Hiroshi holds a Bachelor of Arts (B.A.) in Economics from Keio University in Japan.

In the capacity of EDMI’s Chief Financial Officer, Takashi develops and executes strategies through strong financial management and processes. He oversees an empowered team responsible for ensuring that finance is embedded throughout the business, providing dedicated finance analysis and decision support to the management and key functions spanning commercial, operations, and manufacturing to ensure that business decisions are grounded in solid financial criteria.

With more than two decades of diverse expertise in finance, accounting and international taxation, Takashi leverages on his strong financial experience and deep familiarity with EDMI – having collaborated with the various stakeholders when he was with OSAKI in Japan, to continue EDMI’s strong financial execution. Prior to taking the role of Chief Financial Officer, Takashi was with Olympus Corporation at their regional headquarters in Beijing and Hong Kong for 5 years.

Takashi holds a Bachelor of Arts in Business and Commerce from Keio University in Japan.

Irene Leng joined EDMI Limited as Vice President, Group Human Resources. Irene is responsible for envisioning the roadmap for HR, driving strategy and transforming HR to deliver forward-thinking capabilities. Irene and her team play a valuable role as a strategic partner and enabler in cultivating the foundation of our OneEDMI culture and employee experience that supports the company’s strategy and business needs. Irene is also responsible for upholding EDMI’s highest Environment, Health & Safety (EHS) standards and Corporate Social Responsibility to further develop a safe and socially accountable organization.

With over 20 years of diverse experience in varied industries, Irene participated and led organizations responsible for human resource management, loss prevention and facilities management, procurement, and office administration. She has also championed a number of major business and economic events, including merger and acquisition integration, organisational transformations and on-going commercial partnership arrangements.

Irene holds a Postgraduate Diploma in Management Studies from University of East London.

Lim Toh Seng joined EDMI Limited as Corporate Operations Director and has overall strategic and operational responsibility for the Group’s end-to-end supply chain, including procurement, manufacturing, planning, quality assurance and logistics. With a customer-first focus, Toh Seng and his team are committed to maintaining a culture of excellence in customer satisfaction and operations. Alongside end-to-end supply chain, Toh Seng is also responsible for envisioning the future of the Group’s information and network infrastructure to ensure all business-critical systems are designed to the highest standards of security, stability and resilience.

Toh Seng has over three decades of experience in directing complex Operations and Strategic Planning and has extensive experience in innovation, sales and marketing. This has included time with several multinational corporations across several industries.

Toh Seng holds a Bachelor of Electrical Engineering from National University of Singapore.

Ivan Barron as Chief Technology Officer leads in developing EDMI’s technologies and technical capabilities, and is responsible for setting the Group’s technology direction.

Since joining EDMI in 1994, Ivan has been a significant contributor to EDMI’s main product lines, leading product development teams to create the ranges of smart meter, and cementing his credentials as an international innovator. He received the IEC 1906 Award from the Standards Australia and the Australian National Committee of International Electrotechnical Commission (IEC) in 2020.

Ivan holds an Honours Degree in Electrical Engineering from the University of Queensland, Australia.

Andrew Thomas is Chief Commercial Officer for EDMI Group and is responsible for EDMI Group Sales & Marketing, Solution and Product Strategies.

Andrew served as Executive Director of EDMI ANZ between July 2013 and October 2022. As the regional head, he contributed significantly to the growth of the EDMI business through the leadership of the business during the Australian Power of Choice rollout, including the development and ongoing operation of the EDMI Energy Cloud and AMI 2.0 Solution. More recently he has led EDMI’s entry into the Smart Gas and Smart Water Solutions market, through successful development and incubation of global offerings in the ANZ market.

Andrew’s career has grown with EDMI through two 10-year engagements in the organisation. He has added a wealth of international metering and technology knowledge to this EDMI heritage via stints in the UK, Singapore and Australia in metering and IoT fields. Andrew has succeeded in a wide range of disciplines during his career including R&D, project delivery, sales and marketing and strategic leadership.

Andrew holds a first class Honours Degree in Engineering from the University of Queensland, where he was awarded a University medal and is currently studying a Master of Business Administration.

Alan Masterman is Managing Director of Global C&I Business unit, and is responsible for envisioning and growing the C&I Transmission and Distribution business.

Before his current appointment, Alan was Managing Director at EDMI Europe, a position he held until March 2021. As a regional head, Alan has made significant contributions to the UK business. He implemented a turnaround strategy and played an instrumental role in reinforcing the UK business and established a lean structure for the UK/Europe organization.

Alan brings over 25 years of diverse experience at a variety of multinational corporations across several industries with portfolios spanning Operations, Supply Chain, Engineering and Product Development.

Alan holds a degree in Business Studies from Manchester Metropolitan University.

Brett Reid is the Executive Director for the EDMI ANZ. In this role he has the overarching accountability for the EDMI ANZ region's businesses and their outcomes.

Brett has held several senior leadership roles in the energy and technology sectors over an extensive career spanning 27 years. In his 14 years within the EDMI group, Brett has delivered significant value to both EDMI and its customers in senior leadership and executive level roles covering Strategy, Technology, Operations, Sales, and Product Management.

Brett holds a Higher National Diploma in Electrical Engineering from the Durban University of Technology and also completed multiple programmes and certifications over his career covering Leadership, Management, Energy Management, Project Management, Agile and Product Management.

Following his successful tenure as Finance Director at EDMI Europe, responsible for all aspects of the finance function, Willem Hoogers now serves as Managing Director for EDMI Europe. In this role, he is responsible for the development of the UK and Europe region’s strategy and execution of its priorities in continuing to drive above-market growth in the region while expanding its portfolio of offerings.

Willem brings a wealth of global manufacturing and commercial leadership experience, and a deep passion and strong background in finance to his role, having spent over 17 years in varied key management positions in the electronics manufacturing and energy sectors.

Willem holds a Master of Science in Economics from the Tilburg University in the Netherlands.

Sukant Behera is Managing Director of Asia and is responsible for the financial performance, product development, business development and overall strategy for EDMI’s smart devices and solutions in the region.

During his 19 years with EDMI, he served in various leadership roles and closely worked with utility customers to deliver and implement complex and some of the high visibility AMR and AMI deployments in Asia.

With over 30 years of experience in the energy and utility industry, Sukant offers his expertise in Smart Grid technologies, AMI, AMR, and Distribution Automation, with deep technical knowledge of smart meters for electricity, gas, and water. Sukant has also succeeded in a wide range of disciplines during his career including engineering, contract management, sales, business development, product marketing and product strategies.

Sukant holds a Master of Business Administration from the University of Hull, UK and a Degree in Electrical Engineering from Gulbarga University, India.

Mehdi Arian as Managing Director of EMEA (Eastern Europe, Middle East and Africa) leads the team in the region and is responsible planning sales strategy focused on creating new market values for EDMI partners and customers.

Mehdi has more than 14 years of experience in metering, smart grid and energy management. Prior to joining EDMI, he had led many strategic planning and development of projects as well as new product branding in smart metering by collaborating with commercial departments covering various industries across companies and government utility boards in Sub-Saharan Africa, Middle East and Asia. His technical background together with a wealth of experiences will be valuable in progressing the company.

Mehdi holds a Master Degree in Electrical and Electronic Engineering and is also equipped with project management and international contract negotiation qualifications.