Global Leadership

How New Seng as Chief Executive Officer of EDMI Limited together with the executive team leads EDMI to be a global energy solution leader and creates value for all stakeholders. He brings together experienced teams to shape EDMI group into attaining new heights in technology. Mr. How also serves on the Board of Osaki United International Pte Ltd.

With more than three decades of experience in the electronics industry, Mr. How has delivered strategic leadership in roles across engineering, R&D, IT, facilities management and manufacturing, and has driven strong improvements in business development and company governance. He held various engineering and senior management positions in AMD, Fairchild Semiconductor and Spectrum Integrated Technologies prior to joining EDMI.

Mr. How holds a Bachelor of Engineering (Hons) awarded by the National University of Singapore.

Hiroshi Takahashi as Group Executive Director of EDMI Limited leads Finance of the company as well as several special projects. He is also concurrently General Manager of Global Strategy Division in Osaki Electric Co., Ltd.

Mr. Takahashi has about 28 years of banking experience and had been working in New York, Amsterdam and Moscow for 14 years. Prior to joining EDMI, he also worked in Canon Inc. where he oversaw Public Affairs there for 5 years.

Mr. Takahashi holds a Bachelor of Arts (B.A.) in Economics from Keio University in Japan.

Kiyoshi Shiina as Chief Financial Officer is responsible for all finance and accounting functions as well as financial control and planning of EDMI Group. Mr. Shiina brings with him more than 30 years of experience in controller function of business units, as well as management of regional headquarters in the electronics industry.

Prior to joining EDMI, Mr. Shiina has worked in more than 30 countries, including 14-year expatriate assignment in USA, UK and Korea, and several-month stays in Thailand, Indonesia and Turkey. He last held management positions in the Regional Headquarters of Latin America and Global Treasury Centre in Sony Corporation. Prior to that he was the CFO of overseas sales & marketing operations in Acer Inc. and Sony.

Mr. Shiina graduated with Bachelor of International Law from Keio Gijyuku University in Japan, and is equipped with qualification as US Certified Professional Accountant.

Phil Kay as Chief Corporate Officer acts in an advisory capacity of EDMI Manufacturing Business Unit.

Mr. Kay has over 30 years of experience, has held key leadership positions in companies like Solectron, Computime, Rockwell Automation and prior to joining the company, he was the Chief Operating Officer of SP Group a Singapore based EMS (Electronics Manufacturing Service) company.

Mr. Kay holds a Degree in Industrial Engineering and Management from Oklahoma State University in USA.

Irene Leng as Vice President of Group Human Resources plays in leading the people dimension of business strategy and drive all people initiatives with the Group of EDMI.

Irene has more than 20 years of progressive experience in human resource management, loss prevention and facilities management, procurement and office administration across various industries from multinational companies and local government linked companies. Being a strategic HR business partner, she acquired a strong hands-on experience in HR operations, including Merger and Acquisition integration, talent management, compensation and benefits as well as business units right-sizing. She has had extensive experience leading organisational transformations in global settings.

Irene holds a Postgraduate Diploma in Management Studies from University of East London.

Roy Kirsopp has been General Manager, New Energy at EDMI Europe Limited until August 2020, and now holds the position of Group Sales Director of EDMI Limited.

He is responsible for driving a consistent and holistic customer-centric brand in line with EDMI’s global vision and Group strategy. He also oversees the global development, marketing, and end-to end customer experience, with multiple touchpoints and journeys, to transform and improve customer experience.

Mr. Kirsopp brings with him over 30 years of experience in Sales, Marketing, and Product Management from various companies across multiple industries, including energy, telecoms, media and technology.

Mr. Kirsopp holds a Bachelor of Science (Hons) Electronics degree from the University of Manchester Institute of Science and Technology.

Ivan Barron as Chief Technical Officer leads in developing EDMI’s technologies and technical capabilities, and is responsible for setting the Group’s technology direction.

Since joining EDMI in 1994, Mr. Barron has been a significant contributor to EDMI’s main product lines, leading product development teams to create the ranges of smart meter, and cementing his credentials as an international innovator. He received the IEC 1906 Award from the Standards Australia and the Australian National Committee of International Electrotechnical Commission (IEC) in 2020.

Mr. Barron holds an Honours Degree in Electrical Engineering from the University of Queensland, Australia.

Effective June 2020, Lee Kwang Mong was appointed Executive Director, Asia and Latin America. He will oversee the management, strategy, and growth for EDMI Limited in these regions. Concurrently, he is responsible for developing and driving sustainable customer and commercial outcomes as Head of Outsourcing for the China Region. Today, he also serves on the Board of Osaki United International Pte. Ltd.

Mr. Lee is a well-regarded veteran in the smart metering solutions industry with over three decades of extensive experience. He served as the Chairman and Board of Director of EDMI Limited until December 2017 when he stepped down from the position to focus his efforts as an advisor to the Group. He brings with him invaluable knowledge of the smart metering solutions industry and extensive management expertise.

When Mr. Lee was at the helm of EDMI, his vision, strategic mindset, customer focus and the agility on a global viewpoint have transformed EDMI to be the multinational organisation that we are today, and advanced EDMI’s market position to become one of the leading smart metering solutions providers in the world.

Mr. Lee is a Colombo Plan Scholar and holds a Bachelor of Science in Mechanical Engineering.

Andrew Thomas as Executive Director of EDMI Australasia is responsible for shaping the strategy and driving the business execution for EDMI’s sales, operations and development teams inside the ANZ region.

Starting over 20 years ago with EDMI as an electrical engineer, Mr. Thomas has grown with the company and now adds a wealth of international metering knowledge to his EDMI heritage. During his years in the energy industry, he has succeeded in a wide range of roles from R&D and project delivery to strategic leadership roles. Mr. Thomas has worked in a range of different countries, including stints in the UK, Singapore and Australia. Prior to joining EDMI, he previously held a senior management position with General Electric and was Technical Director of the largest independent Smart Metering provider in the UK.

Mr. Thomas holds a first class Honours Degree in Engineering from University of Queensland, where he was awarded a University medal.

Alan Masterman as Managing Director of EDMI Europe oversees and leads the Communication Hubs programme as well as the design, manufacture and delivery of SMETS smart meter variants to energy suppliers across the UK.

Mr. Masterman has gained over 25 years of multinational management experience, including at Director level, in both large and small corporations. His previous achievements include successfully leading two start-ups to Initial Public Offering (IPO). His previous management roles have spanned across Operations, Supply Chain, Engineering and Product Development, and with this experience he continues his commitment to expand EDMI’s role in Europe’s smart meter deployments.

Mr. Masterman holds a degree in Business Studies from Manchester Metropolitan University.

Mehdi Arian as Vice President of EMEA (Eastern Europe, Middle East and Africa) leads the team in the region and is responsible planning sales strategy focused on creating new market values for EDMI partners and customers.

Mr. Arian has more than 14 years of experience in metering, smart grid and energy management. Prior to joining EDMI, he had led many strategic planning and development of projects as well as new product branding in smart metering by collaborating with commercial departments covering various industries across companies and government utility boards in Sub-Saharan Africa, Middle East and Asia. His technical background together with a wealth of experiences will be valuable in progressing the company.

Mr. Arian holds a Master Degree in Electrical and Electronic Engineering and is also equipped with project management and international contract negotiation qualifications.