Global Leadership

How New Seng joined in July 2015 as Operations Director and was appointed Chief Operating Officer in December 2015, before also taking over the role of Managing Director in April 2016. In his almost three decades in the electronics industry, he has delivered strategic leadership in roles across engineering, R&D, facilities management, and manufacturing, and drove strong improvements in business development and company governance. Effective January 1, 2017, he was appointed Group Managing Director and Chief Executive Officer of EDMI Limited as well as Executive Director of Osaki United International.

Mr. How will bring together experienced teams to shape EDMI group into attaining new heights in technology.

Mr. How holds a Bachelor in Engineering (Hons) awarded by the National University of Singapore. He held various engineering and senior management positions in AMD, Fairchild Semiconductor and Spectrum Integrated Technologies prior to joining EDMI.

Hiroshi Takahashi joined EDMI Limited in April 2019 as Group Executive Director and leads the functionality of the group’s business operations, procurement and finance. He is also concurrently General Manager of Global Strategy Division in Osaki Electric Co., Ltd.

Previously, Mr. Takahashi has about 28 years of banking experience and had been working in New York, Amsterdam and Moscow for 14 years. Mr. Takahashi also worked in Canon Inc. where he oversaw Public Affairs there for 5 years.

Mr. Takahashi holds a Bachelor of Arts (B.A.) in Economics from Keio University in Japan.

Phil Kay joined EDMI Limited in April 2019 as Chief Corporate Officer and takes on the role of strategic planning as well as overseeing the implementation of all operational activities in the company.

Mr. Kay has over 30 years of experience, has held key leadership positions in companies like Solectron, Computime, Rockwell Automation and prior to joining the company, he was the Chief Operating Officer of SP Group, a Singapore based EMS (Electronics Manufacturing Service) company.

Mr. Kay holds a degree in Industrial Engineering and Management from Oklahoma State University in USA.

Kiyoshi (Kevin) Shiina joined EDMI in August 2015, as Chief Financial Officer, with a responsibility of finance and accounting as well as financial control and planning.

Mr. Shiina brings with him more than 30 years of experience in controller function of business units, as well as management of regional headquarters in the electronics industry.

He has worked in more than 30 countries, including 14-year expatriate assignment in USA, UK and Korea, and several-month stays in Thailand, Indonesia and Turkey. He has previously held management positions in the Regional Headquarters of Latin America and Global Treasury Centre in Sony Corporation. Also, he has taken a role of CFO of overseas sales & marketing operations of Acer Inc. as well as that of Sony.

Mr. Shiina graduated with Bachelor of International Law from Keio Gijyuku University in Japan, and is equipped with a qualification as a US Certified Professional Accountant.

Since joining EDMI in 1994, Ivan Barron has been a significant contributor to EDMI’s main product lines, leading product development teams to create the Genius and Atlas meter ranges, and cementing his credentials as an international innovator.

As Chief Technology Officer, Mr. Barron continues his sterling work developing EDMI’s technologies and technical capabilities and is responsible for setting the Group’s technology direction.

Mr. Barron holds an Honours degree in Electrical Engineering from the University of Queensland, Australia.

Effective June 2020, Lee Kwang Mong was appointed Executive Director, Asia and Latin America. He will oversee the management, strategy, and growth for EDMI Limited in these regions. Concurrently, he is responsible for developing and driving sustainable customer and commercial outcomes as Head of Outsourcing for the China Region. Today, he also serves on the Board of Osaki United International Pte. Ltd.

Mr. Lee is a well-regarded veteran in the smart metering solutions industry with over three decades of extensive experience. He served as the Chairman and Board of Director of EDMI Limited until December 2017 when he stepped down from the position to focus his efforts as an advisor to the Group. He brings with him invaluable knowledge of the smart metering solutions industry and extensive management expertise.

When Mr. Lee was at the helm of EDMI, his vision, strategic mindset, customer focus and the agility on a global viewpoint have transformed EDMI to be the multinational organisation that we are today, and advanced EDMI’s market position to become one of the leading smart metering solutions providers in the world.

Mr. Lee is a Colombo Plan Scholar and holds a Bachelor of Science in Mechanical Engineering.

Starting almost 20 years ago with EDMI as an electrical engineer, Andrew Thomas has grown with the company and now adds a wealth of international metering knowledge to his EDMI heritage.

During his years in the energy industry, Mr. Thomas has succeeded in a wide range of roles from R&D and project delivery to management of sales and support functions.

Before rejoining EDMI in 2011, Mr. Thomas was Technical Director at the largest independent service provider of smart metering services in the UK market.

As Executive Director, EDMI Australasia, Mr. Thomas is responsible for the Australian and New Zealand businesses including strategy, sales and operations.

Mr. Thomas holds a first class Honours degree in Engineering from University of Queensland, where he was awarded a University Medal.

Alan Masterman joined EDMI in March 2016 as the Managing Director of EDMI Europe and has responsibility for sales and operations across Europe.

Mr. Masterman has over 20 years of management experience in operations, supply chain, engineering and product development; most recently at Telefonica where he was directly responsible for the delivery of the Communications Hub project for the UK smart metering programme.

Mr. Masterman has a degree in Business Studies from Manchester Metropolitan University.

Mr. Noriyuki Kobori joined EDMI Limited in September 2019 as Head of Manufacturing Operation and leads the functionality of the group's manufacturing factories in Malaysia, China and Indonesia.

Previously, Mr. Kobori has worked for Canon Inc. for over 30 years and has held management position in the Mechanical Engineering Division. In addition, he has worked in more than 10 countries, including 10 years of expatriate assignment in US and China.

Mr. Kobori holds a Bachelor of Mechanical Engineering from Shibaura Institute of Technology in Tokyo, Japan.