Global Leadership

How New Seng is Group CEO and is also a member of the Osaki United International Pte. Ltd. Board of Directors.

New Seng sets the overall strategic agenda and steers the direction of the Group and its core portfolio strategy, while nurturing a strong leadership team in driving the performance of the business. One of his key priorities is to ensure that the corporate culture and values are deeply embedded into the organization. Combining both culture and leadership to drive a customer-focus first and high-performance organization. Since joining EDMI Limited in July 2015, New Seng has held various key positions before being appointed Chief Executive Officer in January 2017.

Prior to joining EDMI, New Seng has held several leadership positions in the electronics industry. This has included time with multinational companies like AMD and Fairchild Semiconductor. As a well-respected veteran and established leader, New Seng has more than 3 decades of extensive and rich diverse portfolio where he led R&D, Engineering, and Global Operations.

New Seng holds a Bachelor of Engineering (Hons) awarded by the National University of Singapore.

Hiroshi Takashi is Group Executive Director, Chief Administrator of Transformation and Chief Risk Officer for EDMI Limited. Hiroshi is responsible for EDMI’s Business Transformation and champions the Group’s commitment to business and operational excellence across the organization. He also leads the Risk and Compliance team in supporting the business in legal and regulatory matters, governance, and response efforts, to ensure the right balance between customer, regulatory and business needs are achieved in line with our OneEDMI values. In addition, he also holds a concurrent appointment as General Manager of Global Strategy Division in Osaki Electric Co., Ltd.

A veteran in the financial services industry with over 25 years of experience, he commenced his financial career as a corporate banker where he worked across several geographies spanning New York, Amsterdam and Moscow for 14 years. Hiroshi also has extensive experience in managing Public Affairs having spent 5 years at Canon Inc.

Hiroshi holds a Bachelor of Arts (B.A.) in Economics from Keio University in Japan.

In the capacity of EDMI’s Chief Financial Officer, Takashi develops and executes strategies through strong financial management and processes. He oversees an empowered team responsible for ensuring that finance is embedded throughout the business, providing dedicated finance analysis and decision support to the management and key functions spanning commercial, operations, and manufacturing to ensure that business decisions are grounded in solid financial criteria.

With more than two decades of diverse expertise in finance, accounting and international taxation, Takashi leverages on his strong financial experience and deep familiarity with EDMI – having collaborated with the various stakeholders when he was with OSAKI in Japan, to continue EDMI’s strong financial execution. Prior to taking the role of Chief Financial Officer, Takashi was with Olympus Corporation at their regional headquarters in Beijing and Hong Kong for 5 years.

Takashi holds a Bachelor of Arts in Business and Commerce from Keio University in Japan.

Irene Leng joined EDMI Limited as Vice President, Group Human Resources. Irene is responsible for envisioning the roadmap for HR, driving strategy and transforming HR to deliver forward-thinking capabilities. Irene and her team play a valuable role as a strategic partner and enabler in cultivating the foundation of our OneEDMI culture and employee experience that supports the company’s strategy and business needs. Irene is also responsible for upholding EDMI’s highest Environment, Health & Safety (EHS) standards and Corporate Social Responsibility to further develop a safe and socially accountable organization.

With over 20 years of diverse experience in varied industries, Irene participated and led organizations responsible for human resource management, loss prevention and facilities management, procurement, and office administration. She has also championed a number of major business and economic events, including merger and acquisition integration, organisational transformations and on-going commercial partnership arrangements.

Irene holds a Postgraduate Diploma in Management Studies from University of East London.

Roy Kirsopp has been General Manager, New Energy at EDMI Europe Limited until August 2020, and now holds the position of Group Sales Director of EDMI Limited.

He is responsible for driving a consistent and holistic customer-centric brand in line with EDMI’s global vision and Group strategy. He also oversees the global Product and Solutions Management, Programme Management, Marketing, and end-to end customer experience, with multiple touchpoints and journeys, to transform and improve customer experience.

Roy brings with him over 30 years of experience in Sales, Marketing, and Product Management from various companies across multiple industries, including energy, telecoms, media and technology.

Roy holds a Bachelor of Science (Hons) Electronics degree from the University of Manchester Institute of Science and Technology.

Lim Toh Seng joined EDMI Limited as Corporate Operations Director and has overall strategic and operational responsibility for the Group’s end-to-end supply chain, including procurement, manufacturing, planning, quality assurance and logistics. With a customer-first focus, Toh Seng and his team are committed to maintaining a culture of excellence in customer satisfaction and operations. Alongside end-to-end supply chain, Toh Seng is also responsible for envisioning the future of the Group’s information and network infrastructure to ensure all business-critical systems are designed to the highest standards of security, stability and resilience.

Toh Seng has over three decades of experience in directing complex Operations and Strategic Planning and has extensive experience in innovation, sales and marketing. This has included time with several multinational corporations across several industries.

Toh Seng holds a Bachelor of Electrical Engineering from National University of Singapore.

Ivan Barron as Chief Technical Officer leads in developing EDMI’s technologies and technical capabilities, and is responsible for setting the Group’s technology direction.

Since joining EDMI in 1994, Ivan has been a significant contributor to EDMI’s main product lines, leading product development teams to create the ranges of smart meter, and cementing his credentials as an international innovator. He received the IEC 1906 Award from the Standards Australia and the Australian National Committee of International Electrotechnical Commission (IEC) in 2020.

Ivan holds an Honours Degree in Electrical Engineering from the University of Queensland, Australia.

Alan Masterman is Managing Director of Global C&I Business unit, and is responsible for envisioning and growing the C&I Transmission and Distribution business.

Before his current appointment, Alan was Managing Director at EDMI Europe, a position he held until March 2021. As a regional head, Alan has made significant contributions to the UK business. He implemented a turnaround strategy and played an instrumental role in reinforcing the UK business and established a lean structure for the UK/Europe organization.

Alan brings over 25 years of diverse experience at a variety of multinational corporations across several industries with portfolios spanning Operations, Supply Chain, Engineering and Product Development.

Alan holds a degree in Business Studies from Manchester Metropolitan University.

Effective June 2020, Lee Kwang Mong was appointed Executive Director, Asia and Latin America. He will oversee the management, strategy, and growth for EDMI Limited in these regions. Concurrently, he is responsible for developing and driving sustainable customer and commercial outcomes as Head of Outsourcing for the China Region. Today, he also serves on the Board of Osaki United International Pte. Ltd.

Mong is a well-regarded veteran in the smart metering solutions industry with over three decades of extensive experience. He served as the Chairman and Board of Director of EDMI Limited until December 2017 when he stepped down from the position to focus his efforts as an advisor to the Group. He brings with him invaluable knowledge of the smart metering solutions industry and extensive management expertise.

When Mong was at the helm of EDMI, his vision, strategic mindset, customer focus and the agility on a global viewpoint have transformed EDMI to be the multinational organization that we are today, and advanced EDMI’s market position to become one of the leading smart metering solutions providers in the world.

Mong is a Colombo Plan Scholar and holds a Bachelor of Science in Mechanical Engineering.

Andrew Thomas as Executive Director of EDMI Australasia is responsible for shaping the strategy and driving the business execution for EDMI’s sales, operations and development teams inside the ANZ region.

Starting over 20 years ago with EDMI as an electrical engineer, Andrew has grown with the company and now adds a wealth of international metering knowledge to his EDMI heritage. During his years in the energy industry, he has succeeded in a wide range of roles from R&D and project delivery to strategic leadership roles. Andrew has worked in a range of different countries, including stints in the UK, Singapore and Australia. Prior to joining EDMI, he previously held a senior management position with General Electric and was Technical Director of the largest independent Smart Metering provider in the UK.

Andrew holds a first class Honours Degree in Engineering from University of Queensland, where he was awarded a University medal.

Following his successful tenure as Finance Director at EDMI Europe, responsible for all aspects of the finance function, Willem Hoogers now serves as Managing Director for EDMI Europe. In this role, he is responsible for the development of the UK and Europe region’s strategy and execution of its priorities in continuing to drive above-market growth in the region while expanding its portfolio of offerings.

Willem brings a wealth of global manufacturing and commercial leadership experience, and a deep passion and strong background in finance to his role, having spent over 17 years in varied key management positions in the electronics manufacturing and energy sectors.

Willem holds a Master of Science in Economics from the Tilburg University in the Netherlands.

Mehdi Arian as Vice President of EMEA (Eastern Europe, Middle East and Africa) leads the team in the region and is responsible planning sales strategy focused on creating new market values for EDMI partners and customers.

Mehdi has more than 14 years of experience in metering, smart grid and energy management. Prior to joining EDMI, he had led many strategic planning and development of projects as well as new product branding in smart metering by collaborating with commercial departments covering various industries across companies and government utility boards in Sub-Saharan Africa, Middle East and Asia. His technical background together with a wealth of experiences will be valuable in progressing the company.

Mehdi holds a Master Degree in Electrical and Electronic Engineering and is also equipped with project management and international contract negotiation qualifications.